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Senior UX Designer
Design Portfolio
Advertising, Promotions, & Branding
Gatorade Everyday Point Of Sale
& In-Store Promotions
We needed to bring energy and replenishment to all in-store POS. This new look definitely made a splash with the client and Gatorade sales.
Leveraging Gatorade athletes, I led the design for the "Win It Instantly!" promotion that really outperformed projected sales.
Tava Poster Campaign
Tava beverages wanted to brand themselves as cool and artsy. They consider their product a masterpiece.
So, I created a print and online poster campaign featuring famous museum masterpieces by digitally recreating these works of art.
AMP Wallpaper/Poster Series
This new energy drink needed some energetic downloadable wallpaper and digital posters to promote its brand online.
Dr. Pepper Fuel Zone
The client wanted to brand Michael Jordan's NASCAR garage with Dr. Pepper. So, I went old school and turned it into a retro fueling destination with vintage posters, custom signage, barstools, and a unique cooler.
BEFORE
On The Border Package Redesign
The labels on these popular margarita buckets were very dry and in serious need of redesign. I created a refreshing look that led to the redesign of their in-store product line and POS.
Grandma Cleda's Brand Launch
For this new line of treats, I created a complete identity package. Including a sweet logo, tasty packaging, appetizing POS, and the physical storefront design.
TMI Collateral Design
This leadership training company needed a cohesive look and feel for their different programs. So, I started with the brochure design then applied those looks to their complete line of collateral.
GMP Wall Murals
Gold Medal Pools wanted to dress up their bland conference and training room walls. With their blueprints and quotes from Henry Ford, I created decorative and brand appropriate murals.
Laser Link New Product Rendering
I brought an idea to life for a golf startup that was just teeing off. It's a holster for a laser gun that determines distance to the pin.
Identity/Branding
Just a small sampling of my logo designs. Many were expanded into full-blown branding campaigns.
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